Arnsdorf

A collaboration with founder Jade Sarita Arnott to revisit the Arnsdorf brand and better align its look and feel with the organisation's goals and values.

Laptop showing the Arnsdorf online store: a model in a teal Pearl Top, $149, with an Add to cart button
Three Arnsdorf brand cards: a model in olive, a model in a white shirt, and the red Arnsdorf logo card on marbled texture
Model in a tailored green Arnsdorf blazer, seen in profile, with the Arnsdorf wordmark above
Model in a cream Arnsdorf dress above a cost breakdown: labour $20, materials $40, retailing $50, operations, logistics
Hand holding a phone showing the Arnsdorf mobile site: the word Know over a model, introducing Transparency
Team reviewing printed Arnsdorf design concepts and sticky notes around a table with a laptop

Collaborative workshops uncovered what the brand stood for. They showed that Arnsdorf needed to scale from a quiet, beautiful feel up to a progressive, statement-making one. Brand guidelines now steer the core design principles and feel, while leaving room for other creatives to interpret layout and seasonal art direction.

Arnsdorf values with natural objects: timber for Sustainable, a stone for Long lasting, concrete for Beautiful
Arnsdorf brand page: the word Purpose over a model in cream knitwear, headlined Driving transparency in the fashion industry
Arnsdorf studio workroom with garment racks, fabric rolls and colourful sticky notes of brand values
Arnsdorf studio meeting room with fashion photography and inspiration pinned across the walls
Three Arnsdorf brand cards: a model with cotton and thread, a model in red, and Know who makes your clothes

Fearless
brand & productdesigned for tomorrow

Let’s work together.
Get in touch via LinkedIn