Dwell

Dwell is a new, third housing option. It's more flexible and accessible than buying, and unlike renting, it builds your wealth. The project involved leading the creation of Dwell's visual identity, including illustration and web design.

Dwell moodboard: a gabled black-roofed home, sunlit grasses, an olive line pattern and a misty valley at sunrise
Laptop showing the Dwell website: a new way home, with a watercolour house and a family carrying moving boxes
Dwell logo in pale blue over a modern concrete-and-glass home with a child playing inside
Close crop of Dwell's olive serif headline type, a new way, on pale blue
Dwell colour palette as overlapping watercolour circles in pale blue, sand and olive

As an early-stage startup, Dwell had no plans or photography of its future homes. That created a unique dilemma: how do you articulate a vision without over-promising specific architectural features? Letting curiosity drive the creative process led to an unexpected artistic direction. What began as a practical answer to a lack of assets became a cosy, honest and highly approachable brand identity, with watercolour illustration as its focal point. Completed in collaboration with Uncommon Design Group.

Timber dining chairs around a long table in a sunlit home, with a person walking past
Dwell watercolour illustration of an open-plan home from above: kitchen, dining table and living room
Dwell watercolour illustration of a home with rooftop solar panels, a garage and trees
Dwell watercolour illustrations of a bathroom, bedroom and laundry in three hexagons
Sunlit green leaves on a slender branch
Dwell watercolour illustration of a blue skillion-roof home with a person working inside
Dwell icons and benefits: style and decorate freely, paint your walls, top locations, one app to manage your home
Dwell watercolour illustration of a family moving in, carrying boxes and a puppy, a child dancing ahead
Dwell watercolour illustration of a hand dropping coins into a house-shaped money box

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brand & productdesigned for tomorrow

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