Human Rights Victoria

A new brand for all Victorians, including minorities and anyone searching for information on human rights law and regulations in Victoria. From logo design to website content strategy, the brand was tested and refined using input from its real audience.

Human Rights Victoria logo in black on yellow: a rising-sun arc over horizontal lines beside the name
Tablet showing the Human Rights Victoria website: Understand your rights and find help for discrimination
Human Rights Victoria business cards in mint and white, with the logo, resting on sunlit concrete
Three Human Rights Victoria photos on red: a woman with a raised hand, a carpenter in goggles, a mother and daughter
Human Rights Victoria posters and guides over workshop notes, including We're not all the same. But we are all equal.
Overview of the Human Rights Victoria brand guide pages: logo, typography, colour, accessibility, photography and design
Workshop participant adding sticky notes to a whiteboard during Human Rights Victoria brand research

The whole process was collaborative, working with the client at every step to find the right tone of voice in both language and visuals. A new website was designed from the ground up, with new information architecture, copywriting and the new brand. It was co-designed with real users in one-on-one, two-hour sessions, which also served as a chance to test the brand identity work.

Person at a table marking a Human Rights Victoria research worksheet with a pen
Black-and-white Human Rights Victoria website wireframes, including pages for Women's rights and LGBTIQ+ rights
Two people studying a wall of sticky notes and pinned design references in a brand workshop

Fearless
brand & productdesigned for tomorrow

Let’s work together.
Get in touch via LinkedIn