Hyperice
A brand-new home on the web for Hyperice, a global leader in consumer wellness and fitness recovery technology. The work included a suite of brand extensions, such as iconography for therapies, art direction for lifestyle and product photography, and interaction design that makes tasks like checking out feel easy and satisfying.
Alongside a sleek new rebrand by Stockholm Design Lab, and in collaboration with R/GA, the look and feel, architecture and experience of the US/Global website were developed entirely from the ground up.
The website works as a fully modular engine, like Lego blocks. Any block can be reused on any page, in any order. As a result, designers can quickly and easily create varied experiences to suit any story or use case, whether that's a product page, a campaign landing page, a blog article or a mix.
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