Linktree

In 2016 Linktree invented the 'link-in-bio' category. We rebranded it with a bold, energetic and flexible new look in collaboration with Collins. The identity centers around a 3D visual metaphor of our creator, acting as a window into everything they create. We brought the brand to life through a ton of product and marketing executions.

Linktree collage: a basketball player dribbling over a lime silhouette and a sunset hoop, on purple
Six Linktree Shops social posts on orange, with headlines like Ready. Set. Share., Insider and It's time to earn
Linktree Creator Report 23 cover on red: a burst of creator photos above a huge lime 167M
Close-up of a green Linktree sweatshirt embroidered in lime: let's followed by four asterisk logos
Linktree collage on lime: a creator's quote about affiliate link tracking beside sneakers, a sweater and a game console

The simple, poster-like layouts at the heart of the brand were adapted to every surface possible: complex product interfaces, social media posts, live-action TV ads, and a huge range of out-of-home experiences and campaigns. Design systems, tools, templates and Figma libraries were built and maintained to help internal teams keep the brand consistent across every touchpoint.

Purple Linktree cap embroidered in orange with the words wishful linking.
Linktree illustration: magenta, green and lime discs labelled 70, 20 and 10 beside a rising line chart, on navy
Spread of Linktree website and app screens: sign-up, sign-in, link editing and the Easily share all of you homepage
Linktree collage on red: Naomi Osaka celebrating in tennis whites beside her racket, a ball and her signature
Dark green Linktree tote bag with the bright green asterisk logo, hanging on a wooden chair
Four Linktree social frames on red building a creator collage and the line Show them what you're made of
Phone showing a Linktree app prompt: Set and forget with scheduled links, with a Schedule a link button, on orange
Linktree collage on navy: a woman's portrait over magenta, olive and lime silhouettes of her profile

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brand & productdesigned for tomorrow

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