Thanks

A rebrand of Thanks, an online post-purchase rewards platform. The result is a playful, feel-good brand built around a few loud core elements: a hot pink colour and "Thanks Mate", a cheerful mascot character.

Hand holding a phone showing an eBay order confirmation with a Thanks offer: 1 month of Hulu free, Claim now

Laptop on a pink sofa showing a Thanks pop-up on eBay checkout: Here are 5 exclusive offers just for you

Framed pink Thanks poster leaning against a wall: a cartoon mascot waving a flag between the words Thanks and Mate

Sweaty runner in a blue Nike singlet lifting his sunglasses, with a blue Nike Joins Thanks sticker

Cardboard shipping box with a pink Thanks sticker of the waving mascot, on crumpled packing paper

Person seen from behind wearing a pink five-panel cap printed with the Thanks peace-sign mascot

Thanks sales card for Push: a woman on her phone receiving a notification that she has scored 5 offers

Close collaboration with the founders shaped every aspect of the visuals, from custom cartoon typography and an illustration system to a flexible sticker library. The scope also covered a full website and product redesign, including UX and UI design for most components, content architecture and asset art direction.

Pink Thanks.co bubble gun with a peace-sign hand, surrounded by bubbles, headlined Pop Star: Press. Delight. Repeat!

Person carrying a pink tote bag printed with the Thanks mascot and the word Thanks

Person pulling up the hood of a pink hoodie printed on the back: Give back to loyal shoppers these holidays

Corner of a pink Thanks shipping box sealed with Thanks.co tape, printed with the mascot and Give back slogan

The Thanks mascot giving a peace sign beside a pink jet with its boarding stairs down

$2.6M in bold white Thanks cartoon lettering on hot pink, beside a smiling sun illustration

Street posters on a brick wall at night: Thanks mascot, Give back to loyal shoppers, and Thanks.co, by a shopping trolley

Grid of 35 pink Thanks sticker icons, including a thumbs up, gift, heart, megaphone, peace sign, dog and cat

Thanks offer card on pink: Your ticket includes 4 offers, with a Take a look button

Hand holding a phone with an eBay order confirmation offering 50% off a Chewy pet food subscription via Thanks

Pair of pink socks printed with the Thanks peace-sign mascot

Two women laughing while cooking, with the words New offers this week, featuring Hello Fresh

Fearless
brand & productdesigned for tomorrow

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