Toyota

A rebuild of Toyota's website design system in Figma, alongside leading art direction and communication design for upcoming vehicle launches.

White Toyota GR Yaris sliding across gravel in a huge cloud of dust
Close-up crops of a red Toyota Yaris hatchback: wheel, headlight and rear, on a coral background
Tablet showing the Toyota GR Yaris page, Rally Born, with a rally car in snowy mountains above the road car
Toyota RAV4 launch imagery: a glowing tail light, a woman holding a camera outdoors, and the leather interior
Tablet on a velvet armchair showing the Toyota RAV4 launch page: Return of recreation
Quote from Wheels magazine over a glowing RAV4 tail light: All-new RAV4 is the most accomplished Toyota SUV yet
Toyota RAV4 page: hybrid power, sleek design and technology, with feature cards for design, technology, performance, safety

The new design system uses Figma features such as Auto Layout and Team Libraries to make designing new pages easier, more collaborative and as efficient as possible. It also adds a range of engaging new web components, giving vehicle product pages more flexibility and richer art direction.

Line chart with a red 2020 curve rising well above a grey 2019 curve, on black
Nine white line icons on Toyota red for vehicle features, including suspension, drivetrain, speed, safety and TSS

Art direction for new vehicle launches included competitor analysis, directing shoots and designing page layouts, in collaboration with the team's UX designers and copywriters.

Toyota Fortuner launch imagery: the SUV from front, rear and side, with a person at a dusk lookout and a coastline

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