In 2016, Linktree created the link-in-bio tech category. In 2022 they rebranded with a bold, energetic and flexible new identity. I helped bring the digital-side of the brand to life.
Branding
UI design
Design Systems
Web Design
Taking simple poster-like layouts that make up the core look and translating that feeling to more complex interfaces across the product and marketing website was an exciting challenge.
I led work on the digital design systems and Figma libraries for both the core product and marketing site – so that we could quickly roll out the brand with consistency.
The future for Linktree is looking bright with tons of awesome new brand executions on the way. This is really just the beginning–the tip of the iceberg for this brand.
Look forward to more from the incredible Linktree design team.
