Thanks

A rebrand of Thanks, an online post-purchase rewards platform. The result is a playful, feel-good brand built around a few loud core elements: a hot pink colour and "Thanks Mate", a cheerful mascot character.

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Close collaboration with the founders shaped every aspect of the visuals, from custom cartoon typography and an illustration system to a flexible sticker library. The scope also covered a full website and product redesign, including UX and UI design for most components, content architecture and asset art direction.

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Fearless
brand & product
designed for tomorrow

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