Aron Mayo / Overview /

Thanks

In 2025 I led a rebrand of Thanks, an online post-purchase rewards platform. We built a playful, feel-good brand around some loud core elements – a hot pink colour and ‘Thanks Mate’, a cheerful mascot character.

Branding

Illustration

Typography

Web design

I collaborated closely with the founders to hone every aspect of the visuals. From a custom cartoon typography and illustration system to a flexible sticker library.

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I led a full website redesign, too, including UX and UI design for most components, content architecture and asset art direction.

Check out the website for yourself at thanks.co
(and don’t miss the footer)