Aron Mayo / Overview /

Micurai

Micurai Hero.png
 

Micurai is a small startup in Oslo working on smart software products for the legal industry. Together we created a simple brand that’s futuristic, yet softly elegant.

 

Branding

UI design

Facilitation

 

We knew we wanted it to feel cutting-edge. The real tension we faced came from the risk of potentially pushing away the experienced old-guard of the industry to gain a loyal following of young legal professionals.

 
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We settled on a style that felt tonally soft in the UI and personal in the photography with a hint of technical precision. Round corners, gentle gradients and a beautiful font, Everett, paired with scientific, technical diagram-like illustration style.

 
 
 
 
 
 
 
 
 
 
Initial brand concepts.png
 

We explored many initial brand directions, before balancing things out and settling on a combination of elements from each that represent the different facets of Micurai’s values and product suite.